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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. And yet, revenue went up by 45% YoY. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). With enough resources, products can always be copied.

Marketing 109
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IBM: Where Corporate Responsibility is Not a Trend, but a Lifestyle

Austin Startup

Let’s circle back to Latinitas’ first interaction with IBM, back to our start in 2002. We have served thousands, explored topics that cover digital media to robotics to coding to maker culture. This year, Latinitas turns 15 years old; we have reached our “quinceanera” — we are a teenager, burgeoning on adulthood.

El Paso 59
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How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

Gust

The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. Last month, the SEC announced it was taking action regarding Netflix’ (NFLX) securities compliance based on a Facebook status update posted by CEO Reed Hastings.

SEC 158
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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary. Thanks, John.

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24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

The SARS outbreak in 2002 leads to the tremendous growth of online marketplace platforms in China. For example: Hangzhou Intime Department Store (China): They partnered with Taobao to sell items online through social media, contactless shopping was encouraged.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If Even less does it mean high transaction volume or revenue. What the big studies have shown. Accepting that is key.

Marketing 121
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Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

The “advertising is dying” drumbeat started in November 2002 when Gallup released this study that proved traditional advertising expenditures were not generating results. A few years later industry experts said social media would replace ads, then it was YouTube, and now the latest craze is Instagram.