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Prevailing Wisdom

Mucker Lab

2002 – “the social network fad is over”. 2002 – “Information Technology is not a competitive advantage”. 2002 – “Consumer electronics is a low margin and highly competitive industry”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. Everything).

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Prevailing Wisdom

Mucker Lab

2002 – “the social network fad is over”. 2002 – “Information Technology is not a competitive advantage”. 2002 – “Consumer electronics is a low margin and highly competitive industry”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Evernote, Dropbox).

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10 Tips for Enterprise Software Startups

ReadWriteStart

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. This is not just about social media or consumerization of software. SaaS reduces your sales cost but also means that VC is needed.

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