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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

But this was 2002 when AdWords was affordable and I had no competitors, so you can’t repeat that — it doesn’t matter how I did it. product that barely worked, no sales organization (except tech support, which often works better anyway ), and I just hoped they’d run a credit card. I didn’t.

Customer 231
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Does the Size of a VC Fund Matter?

Both Sides of the Table

A 1997 vintage is likely to perform much better than a 2000 vintage because the former got to ride the dot com bonanza and likely saw some quick IPOs and crazy trade sales while the latter is more likely filled with many companies that never reached the promise land (or are still trying). Why does vintage matter to you?

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. In addition to FOMO it is partly driven by massive increase in valuations for earlier-stage companies who raised money at bit seed prices but who still have product risk.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Those insights can reduce risks for new product launches or major changes that could define a brand. At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences.

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4 Best Business Brokers To Sell A Business

YoungUpstarts

The advantages of a dual agent is that this person is already working with buyers, so they most likely already have someone in mind to possibly purchase your business before you even list it for sale. What it means for a seller is a quick and easy sale because those buyers are already qualified with financing in the works.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Use that intelligence to inform product portfolio and investment choices.”.

Marketing 121
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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. But not all content is story-worthy.

Marketing 109