How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). Customer Acquisition. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Now you can two levels to get your cost-to-acquire down.
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