Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Both Sides of the Table

APRIL 4, 2011

I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). Customer Acquisition. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Nobody likes to raise money then look like a loser.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Scalable Startup

JULY 19, 2011

Great PR and finance firms, but not many startups. In 2003 Electronic Arts actually moved their headquarters from Silicon Valley to Playa Vista, an crazy move at the time, and accelerated their growth as a result. If you plop your company here, great things could happen. Houses were cheaper, you couldn’t get good engineers, etc.

California 20

California Southern California San Francisco Silicon Valley 20

crowdSPRING Blog

AUGUST 4, 2010

Optimizing your Customer Acquisition Funnel – [link]. Optimizing your Customer Acquisition Funnel – [link]. “We create as much information in 2 days now as we did from the dawn of man through 2003″ – [link]. Legal risks and dangers of $99 logo stores – [link]. – [link].

Social Media 92

Social Media Small Business Design Media 92

techcrunch.com

OCTOBER 23, 2010

also, just to clarify, the first idea we worked on that we called “meebo&# back in 2003 was my idea. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. As Seth said, the first meebo idea he came up with was in 2003. get to know each other first, etc.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84