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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. They aggregate other people’s content and curate it into categories. The curated approach gives advertisers and publishers more comfort in knowing the quality of content they will be amongst. So it is a combination of markets and people. 40:30 –41:30).

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

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