Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
It was 2003. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. They are cost effective and really powerful when combined together but sometimes completely disconnected and hard to integrated without extra work done by engineering teams.
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