article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many people would we need to hire? What would that take?

Metrics 346
article thumbnail

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

The site was once great; marketed by a high-end NYC PR firm. It had ancient hard drives, an installation of Windows Server 2003 that hadn’t been refreshed for 5 or 6 years, and two SQL Server databases that had not been re-indexed (or had any visible maintenance) for 3 years. I also put in quite a bit of coding time myself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lean Business: Lessons from A-Rod

crowdSPRING Blog

Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. The list of companies, politicians, celebrities, and athletes that fall victim to PR errors is long and getting longer.

Lean 84
article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How false expertise leads us to hire the wrong people. In short, we seek to validate our own characteristics: Hiring someone who’s like us reinforces our own value. Reduce the noise.

article thumbnail

How Open Should a Startup CEO be with Staff?

Both Sides of the Table

In the startup journey if you have success in your early product launches, fund raising and PR you’re likely to get “inbound interest” from likely acquirers. It’s 2003 and VCs aren’t exactly lining up to fund startup businesses. I’d like to give you a few examples that are more nuanced: 1.

Startup 417
article thumbnail

Thursday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

article thumbnail

How Do I Get More Leads in the Top of the Funnel 1 :: Small.

Duct Tape Marketing

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win.

Metrics 49