A Smart Bear: Startups and Marketing for Geeks

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

But this was 2003 when AdWords was new. There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. The fallacy here is that you can copy what I did and get a customer. I bought ads for $0.05/click

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