Elephants Can Dance – Reinventing HP « Steve Blank
Steve Blank
JUNE 22, 2009
After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. However, the CEO as the “Rock Star always reminded me of why I fired any PR agency that was getting more press than the company it represented. carry on reading.
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