How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many through SEM?
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