When being an “expert” is harmful
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). Use that rolodex to set up meetings and sales calls, but don’t assume you know what they’re going to say. Industries built around control of information are now out of control (real estate, publishing).
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