A Smart Bear: Startups and Marketing for Geeks

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). Use that rolodex to set up meetings and sales calls, but don’t assume you know what they’re going to say. Industries built around control of information are now out of control (real estate, publishing).

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

But this was 2003 when AdWords was new. I had none of those things at Smart Bear , no unfair advantage at all, no network, no blog, no insights, no sales skills, no marketing skills, not even a particularly good product. The fallacy here is that you can copy what I did and get a customer. I bought ads for $0.05/click

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