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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Shoot, I used this excuse myself recently: “I built a company and forged dozens of customer relationships in the software development tools sector; I know exactly how to sell into that market.&#. Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). First, markets change rapidly.

Lean 269
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years. In the 2003/04 timefame I was living in the UK and running my first company. I later learned one of my biggest lesson in sales. we would support 6.0

China 333
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years. In the 2003/04 timefame I was living in the UK and running my first company. I later learned one of my biggest lesson in sales. we would support 6.0

China 328
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WordPress vs Webflow

ConversionXL

From sales pages to your products, or even your About page, the content management system you choose can make a big difference in growing your business and driving sales. Ultimately the CMS you choose will impact how quickly you can ship and test products, sales pages and design your site and content. Image source ).

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Oppose HB 1192 – The “Software Tax”

VC Adventure

My longtime friend Marion Jenkins, CEO of IT consultant QSE Technologies wrote what I think is one of the most eloquent and well thought out rebuttals to the proposed Colorado “Software Tax” (HB 1192). I urge you to oppose HB 1192, the so-called “Software” Tax. CDs) – shouldn’t change whether the software should be taxed.

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Twitter Link Roundup #205 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

It compares a 2013 smart phone (an iPhone) to what you had to carry just 10 years earlier (in 2003) to have some of the same tools (camera, video, music, etc.). Eliminate embarrassment, increase sales.” Eliminate embarrassment, increase sales.” Eliminate embarrassment, increase sales.” 1gkIrER.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.