When being an “expert” is harmful
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Shoot, I used this excuse myself recently: “I built a company and forged dozens of customer relationships in the software development tools sector; I know exactly how to sell into that market.. Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). First, markets change rapidly.
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