From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. All they need is a fan page, which they inevitably already have. Early results are exciting.
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