Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Up and Running

JUNE 16, 2014

They’re the PR and the security. In 2004, Alexis Ohanian and Steve Huffman launched Reddit. This may include planning for an IPO, a strategic acquisition or for management buyout. Investors are just as the title suggests – investors. They’re the step ladder. To illustrate this point, there’s no better story than Reddit’s.

Exit Strategy 91

Exit Strategy Advisory Board Business Plan Portfolio 91

Life Beyond Code

JANUARY 17, 2012

I have been a Dell customer since 2004. The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. I enjoy a wonderful relationship with Dell’s PR firm. How did this come to be?

Social Media 94

Social Media Media PR San Francisco 94

Life Beyond Code

JANUARY 17, 2012

I have been a Dell customer since 2004. The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. I enjoy a wonderful relationship with Dell’s PR firm. How did this come to be?

Social Media 78

Social Media Media PR San Francisco 78

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

ConversionXL

NOVEMBER 25, 2015

Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. It can help cover customer acquisition costs and allow you to invest in your company, paying for office space, key new hires, and great SaaS services yourself. ” A Quick Note On Freemium. Does it work with SaaS? End your prices in 9s.

Product 48

Product Retention Revenue Acquisition 48

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100