This is going to be BIG.

MARCH 30, 2015

Would you be surprised to know that almost half of the dot com companies founded when the boom started in 1996 were still around in 2004--four years after the peak of the NASDAQ? Instead of paid acquisition fueling an up and to the right hockey stick, these companies would grow organically.

Hockey Stick 60

Hockey Stick Valuation Startup Maryland 60

Agile VC

FEBRUARY 2, 2012

Founded : Spring 2004, incorporated July 2004. These companies report gross ad revenue but then subtract out “TAC” (Traffic Acquisition Costs) which is basically accounting-speak for the revenue share they pay to the partner sites where the ads actually appear. Facebook, Inc. Filing Date : February 1, 2012.

IPO 100

IPO South Korea Venezuela Revenue 100

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Social Media 32

Social Media Retention Acquisition LLC 32

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Focus your marketing efforts where there’s ready-made demand. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

BeyondVC

APRIL 12, 2006

The acquisition price of $350mm is pretty sweet validation for the open source model considering that the multiples are about 20x trailing revenue ($20mm estimated revenue in 2005) and 6-7x forward ($50-60mm estimate for 2006). It seems that the open source business model has been top of mind for many in the technology industry as of late.

Open Source 60

Open Source Architecture Retention Revenue 60

ConversionXL

NOVEMBER 25, 2015

Freemium isn’t really a revenue strategy, but rather a customer acquisition strategy. simply include the feature as a retention mechanism (it’s ok for customers to be willing to pay more than prospects, because that means they’re loving the product, or. ” A Quick Note On Freemium. Does it work with SaaS?

Product 48

Product Retention Revenue Acquisition 48