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Customer (product) value trumps brand value – M&A data

The Equity Kicker

This chart (which I saw on Broadstuff and was originally published in the Harvard Business Review ) is from audited company accounts following mergers and acquisitions: …we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000 mergers and acquisitions worldwide between 2003 and 2013.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. Business owners are invited to claim their pages, create special offers and try out ad products such as Boost right from the city home page. 5 Practical Tips for Gett. :

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. How did this come to be? Dave Gardner: This is a very interesting story, Rajesh.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. How did this come to be? Dave Gardner: This is a very interesting story, Rajesh.

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What do investors REALLY want?

Up and Running

Simply leave a comment below or get in touch on any of our social media accounts – Twitter , Google+ and Facebook. In 2004, Alexis Ohanian and Steve Huffman launched Reddit. This may include planning for an IPO, a strategic acquisition or for management buyout.