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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As the global economic situation deteriorates amid the Russian invasion of Ukraine and soaring energy costs, many aspiring entrepreneurs might be tempted to give up and wait for better days. This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Then one day it was over. IPOs dried up.

Lean 335
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). lead gen) and advertising revenue from both of these companies. Kayak Software Corporation.

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How to Say Thank You :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

We ended up putting in our equipment at no cost, and two days later the smell was gone. It’s not sexy, nor is it costly (in hard costs, but the time she puts into it is certainly of high value), but the specificity and clarity with which she writes is something I deeply appreciate. All rights reserved.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. A new paradigm. Early results are exciting.

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Response to the Journal

OnlyOnce

I first blogged about this in 2004—14 years ago!— Consumers are coming to understand and appreciate that the real cost of a “free” internet lies in advertising and data collection. (This post is running concurrently on the Return Path blog.). It is now widely understood that the Internet runs on data. online experience.

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Response to the Journal

OnlyOnce

I first blogged about this in 2004—14 years ago!— Consumers are coming to understand and appreciate that the real cost of a “free” internet lies in advertising and data collection. (This post is running concurrently on the Return Path blog.). It is now widely understood that the Internet runs on data. online experience.