article thumbnail

The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. That was the one they started in 2004. So Todd, welcome to the show.

Audio 64
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. This is a lot more interesting.

Analytics 128
article thumbnail

This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Based in Palo Alto and founded in 2004 by PayPal alumni. Competitors: Google (Invite Media) , MediaMath , X+1. Kontagent. -A

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin.

Demand 115
article thumbnail

10 Rules for Winning (and Making More Money) in 2014

ConversionXL

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Web analytics - Google Analytics (or whatever you use) is a goldmine. Be ready to spend days digging in the analytics data.

PPC 123
article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

For instance, Salesforce has a strong brand and exclusive integrations with Google Analytics 360. Until 2004, when the U.S. But it also widens the moat in other ways, with hard-won backlinks and engaged social media followings. Those integrations can be lucrative, like Salesforce’s integration with Google Analytics 360.