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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Taking My Class.

Lean 120
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? They show original sales intelligence data and they post relatable memes. YETI tells a consistent story across all channels.

Marketing 109
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Never Mind the Valley: Here's Paris

ReadWriteStart

so it shouldn't be long till they hop across the Channel. The JEI program was created in 2004 and is managed by the Ministry of Research. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. The Funding.

France 163
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The Stock Dive: How I Learned to Stop Worrying and Love the Market

This is going to be BIG.

It’s never a good thing to be selling a product for a loss on every sale before you even pay your overhead, or selling something that’s a vitamin, and not medicine. Don’t only rely on paid channels—because if you have to cut marketing spend, you don’t want to take too much of a hit to sales. But, you know what?

Stock 97
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Survival Checklist For New Solopreneurs

YoungUpstarts

Start by defining your vision statement and company mission, which will help inform other areas of your business like marketing or sales. Given the multiple channels we’re all using to communicate to current and prospective customers, inconsistency is frequent. Hone your elevator pitch, not your sales pitch.

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Getting Better At Email

YoungUpstarts

Whichever side you look from, it’s interesting to note that 77% of consumers said they prefer to interact with brands via email compared to any other channel, such as social networks, text messages, post and phone. Email is getting pretty good as a marketing channel.

Email 145
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Go-Getters Showcase

Mike Michalowicz

She has studied the practical application of psychology for more than a decade in sales, marketing, and people management. As her clients conquer the freelancer-to-CEO transition, they can experience real momentum and confidently channel their energy into the things that matter most to them. Contact me at simon.rothschild@eltucano.de