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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

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View All Search Results » Subscribe. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. Mr. Dreymann moved his family from Israel in 2004 after co-founding Goodmail in Mountain View, Calif., Connecticut. Advanced Search.

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Pricing experiments you might not know, but can learn from

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Well, in eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49 Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. Does it really work?

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