Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Back in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. A lot has happened since I first authored and taught the class. Four Steps.

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

JULY 7, 2015

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Eric Ries co-founded Catalyst Recruiting while attending Yale, and continued his entrepreneurial career as a Senior Software Engineer at There.com. Taking My Class. Hear Eric explain what they learned.

Lean 120

Lean Technical Cofounder Silicon Valley Channel 120

Steve Blank

JUNE 18, 2013

I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. In 2004 I funded IMVU, a startup by Will Harvey and Eric Ries. Customer Development Lean LaunchPad Teaching'

Lean 286

Lean Agile Customer Development Business Model 286

Steve Blank

JUNE 18, 2013

I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Berkeley asked me to teach a class in Customer Development at Haas business school. In 2004 I funded IMVU, a startup by Will Harvey and Eric Ries. Customer Development Lean LaunchPad Teaching'

Lean 178

Lean Agile Customer Development Business Model 178

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. What is customer development?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 14, 2008

This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. Seth Godin: How often should you publish?

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

OCTOBER 16, 2013

We work in prototypically four-week iterations, with quality engineers and software developers working in close collaboration. Here''s the simplest form of that cycle: Week -1 - Planning/End-of-Cycle - Software engineers are planning: writing specifications, doing light prototyping, and experimentation.

Lean 167

Lean Startup Software Engineering Agile 167