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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Develop Trusted Advisors. And any great PR firm will have a media training department. Have a PR Strategy.

PR 329
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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. Then one day it was over. IPOs dried up.

Lean 335
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. So Todd, welcome to the show. So you're right there with me.

Audio 64
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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

as the the.com was already being used by an app developer in the US. While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. 12- Symbolise bridge between marketing & PR. Our PR guy noted that it needed to be a word that’s forceful, not timid.

Naming 54
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead. They’re also great at shouting about their people to, again, develop employee advocates. Image source.

Marketing 109
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What do investors REALLY want?

Up and Running

They’re the PR and the security. According to business development consultant, Wyn Lydecker , both investors and venture capitalists are looking to invest in businesses and industries that they can understand. In 2004, Alexis Ohanian and Steve Huffman launched Reddit. Investors are just as the title suggests – investors.