article thumbnail

Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com. Evangelizing Customer Development in Japan. ————-.

Japan 292
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. It helped that in the nuclear winter that followed the crash, 2001 – 2004, startups and VCs were extremely risk averse and amenable to new ideas that reduced risk.

Lean 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5

Retention 112
article thumbnail

The Search For the Fountain of Youth – Innovation and Entrepreneurship in the Enterprise

Steve Blank

The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. If you’ve been reading my book on Customer Development and follow my work on Market Type , this type of innovation is best for adding new products to existing markets. outpace an existing company’s business model.

Search 242
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5

Retention 115
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5

Retention 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5