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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After many sales calls, early prospects showed little rush to buy it! In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com.

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How To Develop Your Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 image source. image source.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 image source. image source.

Retention 115
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 image source. image source.

Retention 105
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. Phase 2 – Develop The Product, Site or New Offers Based On Feedback From Existing Customers. million in 2004 to $6.5 image source. image source.

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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Back in 2004 when Eric and his IMVU co-founder Will Harvey approached me about investing in IMVU, I agreed on one condition – they had to take my Customer Development class at UC Berkeley Haas Business School.

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Congratulations to Upwork

A Crowded Space

I remember when I made that first flight out to San Francisco from Boston to meet the team in 2004, the company was down to its last $20K in the bank. My first role was in sales and the buyers on the platform absolutely loved the access to global freelancers, the low hourly rates, and the full transparency and flexibility in the system.