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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. His podcast — Geek News Central. Like this show? Duct Tape Transcript.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

He started by using email (send your eCard to a friend) and there he sees 3-4 clicks back per share action. <Small plug> – I invested in an awesome company called … awe.sm … that is a performance tracking tool that let’s you measure efficacy of channels like this (email, facebook, twitter, linkedin, etc.)

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Back then there were “email forwards.”

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

I have been a Dell customer since 2004. A Dell social media person contacted me via email about 90 minutes later on a Friday evening—before the article had even been officially published by Fast Company—and asked if we could talk the following week. PR firms are also on the lookout for their clients and troll the Internet.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

I have been a Dell customer since 2004. A Dell social media person contacted me via email about 90 minutes later on a Friday evening—before the article had even been officially published by Fast Company—and asked if we could talk the following week. PR firms are also on the lookout for their clients and troll the Internet.

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How Do I Get More Leads in the Top of the Funnel 1 :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

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