Duct Tape Marketing
MAY 18, 2011
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Business owners and marketers don’t necessarily need.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Hopefully that will take some of the sting out of the fact that you had to engage in a little trickery. Eric -- This is a pretty interesting idea. A very interesting strategy.
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Both Sides of the Table
JULY 1, 2010
Offers virality optimization tools and A/B testing inside Facebook. Based in Palo Alto and founded in 2004 by PayPal alumni. Spread through word-of-mouth as the company has no sales team, all engineers. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A Analytics also extend to iPhone and web apps using Facebook Connect.
Duct Tape Marketing
MAY 18, 2011
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. She has been involved in the SEO community since 2006 and is widely known for her honest industry observations, her inability to not say exactly what she’s thinking, and her excessive on-the-clock twittering at @lisabarone.
crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).
Reid Hoffman
MARCH 19, 2019
Google realized that being the way to find the world’s information was a blitzscalable market, thanks to the network effects in its AdWords revenue engine. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers.
Both Sides of the Table
DECEMBER 5, 2010
They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. Enter Facebook. Facebook was everything that MySpace wasn’t.
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