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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). To make PR big you need to find a way to “make news”.

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Is the Lean Startup Dead?

Steve Blank

He just hired Meg Whitman. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. the ex-CEO of HP and eBay, as CEO of NewTV. Then one day it was over.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I started Pressed PR to serve a niche that I was a part of myself – independent musicians. Thanks to Dawn Jones, Pressed PR ! #9- In 2004 I was a part-time flight attendant with a 10-year-old son living in Los Angeles. I was even able to spend a month in my favorite UK city in 2019! Thanks to Gina Moccio, Babe Crafted !

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27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I hired another guide to help with the load, and I started charging for tickets to pay the guide. My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. I hire the best, so we’re all able to have it all. Thanks to Emily Reynolds, founder of R PR Firm ! #4

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

The cost of hiring an agency, of course, can easily be out of reach for smaller businesses and newer vendors without thousands of dollars to spend each month to secure their place in the digital world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. So Todd, welcome to the show. So you're right there with me.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken. Most important lesson: hire a 6-foot tall chicken to promote your brand. That crazy chicken. And the best part?

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