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How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121
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Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

The early history of MySpace is inextricably intertwined with that of Intermix, a small-cap publicly traded Internet company in Los Angeles where I worked as corporate counsel from 2004-06. Intermix was in a turnaround situation when I arrived in mid-2004, having been delisted from Nasdaq and nearly bankrupt. of MySpace, Inc.

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The Coming Zombie Startup Apocalypse

This is going to be BIG.

Would you be surprised to know that almost half of the dot com companies founded when the boom started in 1996 were still around in 2004--four years after the peak of the NASDAQ? Retention, referral and growth hacking experts would be in high demand, asked to squeeze blood from a stone in order to grow a userbase without paid acquisition.