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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Survey after survey show that in most cases, businesses have no clear way of calculating the ROI of their loyalty programs. We discovered that fan pages on Facebook could become the heart of new generation loyalty programs.

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Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits.

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Customer Development in Japan: a History Lesson

Steve Blank

By then, I had become a venture capitalist at Mitsui Sumitomo Insurance and found myself talking to a lot of entrepreneurs who were proclaiming their great technology yet were struggling with little revenue, and claiming they were “crossing the chasm”. Maysee now enjoys hockey stick revenue growth. Customer Development Education.

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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

in 2004 and has grown her project management company into a success that makes $1 million in revenue annually. trillion in sales, shipments, receipts or revenue and employed more than 10 million people. Furthermore, the Insurance Information Institute estimates that close to 40% of small business owners have no insurance at all.

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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. And yet, revenue went up by 45% YoY. Share content exploring what it’s like to work at your organization, such as remote working, away days, professional development programs, etc. Employee advocate programs are powerful, but they should always be optional.

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Did Google Just Create the Click to Schedule Ad Unit :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

It’s too bad, because a report by local & small business locator, Manta.com found that 61% of the small businesses surveyed indicated more than half of their revenue comes from repeat customers. million in 2004 to $6.5 Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.

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