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Want to Work for a Startup? 10 Questions to Ask Your Interviewer

mashable.com

If theyre all about acquisition, ask about time frame goals. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. ©2005-2014 Mashable, Inc. Follow @mashable. see more > Search. Must Reads. Social Media. Entertainment. US & World. Watercooler. Must Reads. Social Media.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud first came to light in 2005, when several major cases were taken to court. You can still reach that tiny subset of buyers via other channels—without risking your entire ad spend. Any marketing strateg y that relies heavily on PPC—or any single channel—for acquisition is at risk. Conclusion.

PPC 121
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5/25-NYC – Investing in Intellectual Capital: Patents, Trademarks, Domain Names, Litigation, Government Rights, and other Intangible Assets

David Teten

Kevin Barhydt, Head of Acquisitions, RPX. Geleerd acquired the stadium out of highly publicized bankruptcy and turned around its financial position and ultimately engineered the sale back to the Toronto Blue Jays in 2005. Kevin Barhydt, Head of Acquisitions, RPX. Panelists: Jeff Kupietzky MBA 98, CEO, Oversee.net.

Naming 122
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How to Get Early Customers to Respond to Your Cold Emails

www.ashmaurya.com

Robert has been working in software since 2005. There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. Is it your primary marketing channel?” This is a guest post from Robert Graham – a solo bootstrapper who blogs about the experience.

Email 52
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6 Case Studies That Show How and Why to Focus on Building Consumer Trust

Duct Tape Marketing

As a result, the cost per acquisition was cut by 50%, and conversion increased by 4x with a 1.5x Rather than simply retargeting customers with product ads in social media or other channels, One King’s Lane focuses on providing value. increase in click-through rates. The Takeaway. This is a smart campaign approach. The Takeaway.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. We hate change. Super lame! The 10/90 rule.

Marketing 126
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Focus on optimizing your Cost per Acquisition (CPA). Beat Beneful.

Analytics 165