How cold calling (properly) works better than AdWords
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Robert has been working in software since 2005. SEO is extremely powerful, but it takes time. Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. He is a Ph.D. dropout who spent time working for Google.
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