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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Creating ready made ways to amplify your customer’s desire to promote is one of the secrets to extending your reach and impact into new customer opportunities. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. What They Do: Travel search engine. General Catalyst & Sequoia participated. round closed Feb 2005. Led by Sequoia with participation by General Catalyst.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

I enjoy how John and Duct Tape Marketing clarify online marketing in such simple terms, especially search engine optimization (SEO). If you make the mistake of purchasing such a program from one of these “so-called” gurus, what you usually get is simply a “fly-by-night” lead-generation strategy. Trust me, I know.

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Why Your Sales Team Should Spend More Time On Content Marketing

Brandanew

As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. Things have changed from 2005 and from my first sales challenge. Content marketing reduces cost of lead generation. I’ll only tell the customer what’s really feasible.

Sales 100
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My Notes From The Ed Dale Internet Marketing Seminar

Entrepreneurs-Journey.com by Yaro Starak

It turns out what we got was all “of the above&# – a broad range of presentations on keyword research, domain and website flipping/investing, offline and online lead generation and plenty of advice about search engine optimization ( Leslie Rohde from the SEO Braintrust was a special guest).

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Business owners and marketers don’t necessarily need.

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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support.