Both Sides of the Table

JULY 1, 2010

-Rumored to have turned down acquisition offers from Yahoo and Facebook. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. -A A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Both Sides of the Table

MAY 25, 2013

After all, I am no stranger to the publicly expressing the frustrations of dealing with the downside of this industry as I wrote about in 2006 when I was an entrepreneur. This happens at acquisition time, too. I use analytics. I read Andy’s post with a knowing smile on my face. But VC is like congress. I create videos.

LP 374

LP Later Stage IRR Term Sheet 374

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

MARCH 8, 2010

AWARD-WINNING MARKET LEADER DVTEL ACQUIRES ISRAELI ANALYTICS LEADER IOIMAGE FOR $80 MLN. ioimage provides high-performance video encoders and cameras with built-in, self sustaining video analytics. DVTel, Inc., AS ISRAELI MARKET CONTINUES RECOVERY, BUFFET SHOWCASES ISCAR’S RESILIENCE.

IP 68

IP Analytics Portfolio 68

ConversionXL

APRIL 11, 2014

Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. Featuring product bundles can also be used as a traffic acquisition tactic or lead magnet , setting the stage for email marketing , retargeting campaigns & other customer on-boarding campaigns.

eCommerce 118

eCommerce Revenue Software Review Technical Review 118

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!! is Conversion Rate.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 49

Acquisition Cost Customer Social Media 49

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

thenextweb.com

AUGUST 6, 2012

While finishing his final two years of his PhD, helping take reddit to acquisition in late 2006 and moving to San Francisco to start a family, Chris had realised that academia was not the road for him. “I But even with this acquisition, Loopt remains ahead of the curve. Mendeleys Analytics Dashboard Speeds Up Academic Impact.

Cofounder 70

Cofounder San Francisco Programming Founder 70

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Data mining-based Customer analytics. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint). Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60