Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. It’s awesome.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Occam's Razor

NOVEMBER 12, 2006

Some analytics professionals are still using weblogs as the source of data for doing Web Analytics. Now you can easily see why we all work hard on analytics and marketers work so hard on content and copy and offers but we can’t seem to move the conversion rate by all that much. Is Real Conversion Rate metric a good one?

Analytics 99

Analytics Conversion Web Search 99

Duct Tape Marketing

NOVEMBER 18, 2015

There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed. Reach is used as the denominator for the engagement rate metric (see below). Speaking of engagement, it’s our next metric! But where do you start? Engagement.

Social Media 28

Social Media Media Social Network Metrics 28

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

APRIL 4, 2016

Novice Analysts get so caught up in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! You can (should!) sign-up for it.

Salary 60

Salary Analytics Reputation Singapore 60

The Next Web

OCTOBER 28, 2013

A study conducted by Carleton University (Canada) in 2006 gave the infamous statistic that Web designers have 500 milliseconds (i.e. A study by the University of Basel, Switzerland in 2012 looked more deeply into the results of the 2006 Canadian study and proved what all tech users know to be commonly true. 2) Heatmapping and metrics.

Analytics 135

Analytics Switzerland Design Retention 135

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

FEBRUARY 9, 2015

Analytics Integration. A/A testing might spot some big biases but I find that it’s inefficient and doesn’t answer everything that QA, analytics integration and segmentation can. One thing that’s really helped me to avoid instrumentation and test running issues – is to run at least two analytics sources. Image source.

Analytics 48

Analytics PPC Conversion Artificial Inteligence 48

blog.adaptiveblue.com

OCTOBER 23, 2010

This service is useful for processing intense data, such as site analytics. Use Google Analytics in Standard And Creative Ways Early on startups need to track things. Tracking results is useful for metrics, which, in turn, help measure growth and success of the company. To do that just call Google analytics from the widget code.

EC2 40

EC2 Widget Software Review Startup 40

YoungUpstarts

FEBRUARY 11, 2019

Time to Act With Analytics. Playing nice with predictive analytics: Businesses need to craft effective ads, select which customers to cross-sell to and address their customer churn. Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

mashable.com

JULY 10, 2012

SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. it was what the networks were selling before ‘behavioral’ got hot in 2006. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

DECEMBER 3, 2019

Yeah, when we started, the idea for Nextiva came from an experience we had at a previous company where we needed a phone system for ourselves and just the phone system for our team cost us $250,000, a company with 300 people back in 2006, and that was just for the phone system. ” You want to talk about that? Yaniv Masjedi: Right.

SMS 40

SMS Metrics SEO Cloud 40

Occam's Razor

MARCH 22, 2011

You can't do the above analysis inside Google Analytics (or even Site Catalyst or the base versions of WebTrends or CoreMetrics). I won't cover attribution here but if you have Web Analytics 2.0 Resist the urge to turn everything into an average, percentage, ratio or a compound metric. " at the screen.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

blog.expensify.com

APRIL 24, 2012

I was at a startup AND I developed an evented I/O server with pluggable protocol handlers AND it was capable of handling the c10k problem AND I did this back in 2006 with C# on.NET 2.0 Having the competence, attention to detail, and analytical thinking to be a programmer puts you in a small percentage of the general population.

Java 107

Java PHP Software Review Coder 107