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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. The bottom line is that many successful startups (far more than you hear about) are masters at SEO. And I’d been a user since 2006. The next step was plugging the funnel.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
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23 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Thanks to Ruben Ugarte, Practico Analytics ! #3- It’s not the greatest name, but it says what we do and has good SEO value. In 2006 we decided to start a blog to help other writers, and of course we called it The Renegade Writer. 3- My name+services we offer. Photo Credit: Jennifer Way. It was perfect!

Naming 96
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B2B Marketing in 2014: Content + Technology

VC Cafe

In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. Average tenures have nearly doubled since 2006 (from 23 to 45 months). These quants work with more vendors than ever, while building their own customized analytics engines. CMOs such as Lynn Vojvodich at Salesforce, Marty St.

B2B 111
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151
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Transcript of Staying True to Your Core While Growing Your Business

Duct Tape Marketing

It’s an all in one SEO tool set that’ll help you solve that problem and they have a seven day trial for only $7. You need to arm yourself with the tools that show you what’s going on in the world of SEO, and I’m a big fan of ahrefs.com for that. That’s why I love tools like Ahrefs. Yaniv Masjedi: Right.

SMS 40