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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Paid Media. Owned Media. The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ?

Analytics 131
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Why A/B testing is essential to your startup’s campaigns

The Next Web

A/B testing has it’s roots in ye olde Direct Mail campaigns, where different versions of the same appeal were presented to target groups, response rates measured, and future appeals modified to adopt these statistical findings. What is the main goal of your campaign? Where to start. Are you gunning for the most clicks?

Campaign 131
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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Greycroft is an early-stage VC. Competitors: Knewton.

Partner 240
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25 Entrepreneurs Discuss The Entrepreneurs That Best Represents Innovation and Disruption

Hearpreneur

Now more than 1 billion people use this social media platform every day. In 2013, he successfully executed a summer campaign that included larger models with the help of Hollywood superstar Beyonce- known for her body positivity and great confidence. The 2006 purchase of YouTube by Google is among the most pertinent instances.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). 70% of consumers feel more connected to a brand when its CEO is active on social media. Personal brand and company brand work together.

Marketing 109
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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. A company looking to place ads on search networks posts their campaign through Trada and their community of SEO experts contributes keywords and terms to the campaign.