Both Sides of the Table
AUGUST 24, 2010
What Quora has done is wrap social networking around Q&A with the more clever next-gen UX I’ve seen. If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. I’ve been loving the product even if it sucks up some of my time.
Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.
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Duct Tape Marketing
NOVEMBER 19, 2015
Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service. Monitoring “engagement metrics” and “tailoring content based on what works for each social network audience”. Involving employees at home and abroad.
Duct Tape Marketing
MAY 22, 2019
To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.
Up and Running
JULY 11, 2014
Run an Adwords campaign targeting keywords that are relevant to your idea – make sure to set up conversion tracking or the whole exercise is pointless. Do the same thing on other social networks with advertising platforms, like LinkedIn and Facebook. You’re solving a problem! This is also called value creation.
Austin Startup
APRIL 26, 2020
Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. One of the big learnings: bad profits drove bad word of mouth. The end of late fees.”
Duct Tape Marketing
MAY 23, 2011
Apps and contests and campaigns to get more Likes are all fine, but the real payoff is at the wall. Keep the Wall interesting by mixing content Network It’s kind of ironic how little traditional networking goes on inside many social networks. Particularly true of mobile users.)
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