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Marketing and Growth Lessons for Uncertain Times

ConversionXL

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. but polls and surveys are obvious choices, too.

Marketing 121
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Software provides intelligent, real-time data analytics across a wide variety of disparate, unstructured enterprise content types. Offers cloud-based web analytics software provider. Total Raised: $366mm.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

A CMO Council study conducted from 2007 to 2008, “Business Gain From How You Retain,” found that: “Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. Image Source – Google Analytics. The Devil Is In The Data.

Customer 127
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As Populist as it May Feel, 98% of VCs Aren’t Dumb

Both Sides of the Table

This happens at acquisition time, too. I use analytics. But I became a VC in 2007 and wrote my first check in 2009 – 4.5 .” This wrung true with me. Great VCs create the fabric of their success by backing the best entrepreneurs they have access to and then helping them to lean on the scales. And for a good reason.

LP 374
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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). But they are just scratching the surface of what's possible.

Global 136
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

If you want to learn more about controlled experiments, and see more examples and a case study, please jump to Chapter 7 and page number 205 in your copy of Web Analytics 2.0. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. Your only path out? Controlled experiments. Okay it’s your turn now.

.Net 119