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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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Hanging Out In Pioneer Square

Feld Thoughts

We are significant LPs in the fund and my partner Lindel is joining the PSL advisory board. In addition to being LPs in PSL Ventures , we are major investors in PSL Studio and I’m on the board. At some point Dan’l Lewin invited me to join the Microsoft VC Advisory Board where I had even more reasons to hang out in Seattle.

Seattle 77
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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.

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Who Just Raised A $225 Million Financing in North Carolina?

Feld Thoughts

When we started Foundry Group in 2007, we stated that we would invest in companies throughout the United States. Before making a decision to invest, we talked to each member of our advisory board to get their feedback. Their feedback, as one would hope from an advisory board, was direct, clear, and ultimately supportive.

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The Paradox of VC Value-Add

Feld Thoughts

Scott and I were both on the Microsoft VC Advisory Board that Dan’l Lewin organized and ran. We had a blast together and as we went out to raise our Foundry 2007 fund, Scott made several introductions which resulted in two wonderful, long term LP relationships. That’s how a friendship develops, at least in my world.

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Everything you ever wanted to know about advisors, Part 1

venturehacks.com

Some entrepreneurs set up quarterly advisory board meetings and that probably works well for them. But we find savvy entrepreneurs tend to be transactional—they ping their advisors as needed and skip the advisory board meetings. SKMurphy » Common Questions about Advisory Boards. // Nov 24, 2008 at 7:27 pm. [.]

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Valuing Startup Employee Options

David Teten

It’s very powerful to have a model that you can email to everyone in the firm, because then everyone sees clearly that you’re communicating the exact same message to the whole team (including outside consultants and the advisory board, if any).

Employee 155