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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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When VCs Don’t B t You

Feld Thoughts

I know many entrepreneurs who feel that VCs have played them, gamed them, deceived them, or bullshitted them. But this doesn’t only happen to entrepreneurs. In 2007, when we set out to raise our first Foundry Group fund, early stage tech VC was in the shitter. VCs play this game with VCs all the time.

LP 155
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Raving Fans – How Our Themes Evolve

Feld Thoughts

We have a straightforward meeting – a dinner for our advisory board the night before, drinks after for all LPs, our advisory board meeting first thing in the morning, and then the full meeting until lunch time. We always talk about our key principles that we established when we started Foundry Group in 2007.

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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.

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Who Just Raised A $225 Million Financing in North Carolina?

Feld Thoughts

Through YEO, I got to know Mike and Cindy (who is also an entrepreneur and was in YEO) very well. When we started Foundry Group in 2007, we stated that we would invest in companies throughout the United States. Before making a decision to invest, we talked to each member of our advisory board to get their feedback.

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Everything you ever wanted to know about advisors, Part 1

venturehacks.com

Some entrepreneurs set up quarterly advisory board meetings and that probably works well for them. But we find savvy entrepreneurs tend to be transactional—they ping their advisors as needed and skip the advisory board meetings. Including advice from successful entrepreneurs. How do I apply advice?

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The Paradox of VC Value-Add

Feld Thoughts

Scott and I were both on the Microsoft VC Advisory Board that Dan’l Lewin organized and ran. We had a blast together and as we went out to raise our Foundry 2007 fund, Scott made several introductions which resulted in two wonderful, long term LP relationships. They ignored us. We didn’t want associates.