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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156
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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Your recent audit of the output of your analytics organization found that 160 analytics reports are delivered every month. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics.

Metrics 263
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[Review] YOUtility

YoungUpstarts

These can be anything from search engine results, social sentiment analysis, web analytics, survey results, focus groups to behavioral studies. Here, consumption metrics (eg downloads, views), advocacy and sharing metrics (shares, likes, retweets), lead-generation metrics (filling up an online form), and sales metrics come into play.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. but polls and surveys are obvious choices, too.

Marketing 121
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How CareerPlug Saved 25 Days of Work with Chargify Business Intelligence

Austin Startup

Chargify’s new BI tool has taken our speed-to-calculate and accuracy of MRR and financial metrics and reduced it down to a mere dashboard refresh with 100% accuracy,” said Jenny Leman, President of CareerPlug. About CareerPlug Since 2007 CareerPlug has worked to make hiring easier for over 12,000 growing companies in the U.S.

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Knowledge

Occam's Razor

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Are there any additional metrics you think SaaS companies should track? Carson offers a Google spreadsheet for anyone to use and asks for feedback and opinions.

Metrics 58