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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Frameworks for businesses during a crisis.

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@altgate » Blog Archive » Outsourcing For Startups

Altgate

We tried to provide a framework for startups to think about what activities should be outsourced and why. If you are pursuing an advertising business model, then in the early days you will almost certainly have to outsource, despite the fact that this could be a core long term advantage. Advertising.

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The Different CTO Roles

www.allthingsdistributed.com

Main July 11, 2007 The Different CTO Roles I was putting together a short panel presentation on the roleof a Chief Technology Officer in corporate innovation and I once again realized that there is quite a bit of confusion around the role of the CTO.

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Transcript of How to Successfully Run a Business as a WordPress Consultant

Duct Tape Marketing

In your view, is WordPress still undeniably the best tool or are some people and frameworks catching up to the point where it might actually be something to keep tabs on? ” And again, my public speaking mentor, Toby, taught me this framework to ask why lots of times in a very strategic way to take a meaningful brief from a customer.

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@altgate » Blog Archive » Microsoft Buys 37signals For $300 Million

Altgate

Simple, they make killer products, they are a cash machine, it’s an attractive business model and they’re visionaries. 37signals also has a great business model. They’re considered the “gold standard&# for the freemium model where you give away basic service and charge for enhanced features.

Ruby 47
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a16z Podcast: Growth in Turbulent Times

Ben's Blog

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. We begin by describing a typical a growth model and discuss how that fundamentally drives a company’s business strategy. I’m Lauren Murrow.

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@altgate » Blog Archive » How Much Is A Free Customer Worth?

Altgate

Apparently 60% of the largest companies in the world have business models with two-sided markets. The article does a great job describing the dynamics of building out a two-sided market like Monster.com (job seekers and hiring managers), Google (“searchers&# and advertisers), etc.