Cracking the Code

DECEMBER 2, 2006

Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. ► 2007. (10). Best Venture and Technology Podcasts for 2007. S&M productivity (CAC ratio) for the SaaS 13 Index. Note: high CAC ratio means high productiviy (see blog post for definition). My Investments. CornerstoneOnDemand.

Software Review 48

Software Review Technical Review Europe Software 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Owning the customer base is an important way to control your own destiny, and will also earn your company a higher valuation. What is Twitter hadn't gone to SXSW in 2007?

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

Altgate

JUNE 3, 2011

It’s almost hard to remember what mobile was like before 2007 when Apple introduced the iPhone. A startup that could get their app onto the Verizon deck and installed on the handset at the time of sale could expect a bump in valuation close to $100 million. Do for cable what they did for mobile. Then open it up to the App Store.

Mobile 33

Mobile Valuation Software Channel 33

Both Sides of the Table

DECEMBER 5, 2010

MySpace would liked to have owned YouTube but didn’t have the public stock valuation to purchase them at the price that Google did. It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. Google acquired YouTube for $1.65 Enter Facebook.

Social Network 318

Social Network Networking Internet Technical Review 318

Duct Tape Marketing

FEBRUARY 28, 2017

Founded in 2007, the company is today valued at over $25 billion, thanks to its double-sided referral program. With a valuation of more than $1 billion, and with more than 100 billion worldwide users, the popular note-taking app has also launched a popular double-sided refer-a-friend program. Airbnb Referral Marketing Program.

Marketing 28

Marketing Social Media Programming Campaign 28

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. They can’t sell the stock at this multiple and therefore that valuation is not available to them. Everyone in the industry knows IPO allocations are “hot” and “very limited.”

IPO 82

IPO Customer Matching Silicon Valley 82

Both Sides of the Table

OCTOBER 19, 2010

and Excite in particular as well as all of the Internet companies with grandiose stock market valuations. The created a hegemony that delayed innovation until January 2007 when the iPhone was introduced. My paper warned of the dangers of trying to “move up the stack&# and become a content company.

Distribution 386

Distribution Audience Video Internet 386

Both Sides of the Table

FEBRUARY 12, 2017

(there’s a great story from Jonah in the video but you have to watch to hear it :)) But it’s undeniable that it has become a digital media powerhouse having raised around $500 million in capital with a valuation reported at $1.7 billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million).

Media 210

Media Los Angeles Russia Viral 210