Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc.

Small Business 41

Small Business Social Media Engineer Matching 41

Both Sides of the Table

AUGUST 2, 2009

My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. Capture the data – the currency of online direct marketing prior to Twitter was the email address. So why is this important for businesses?

Conversion 235

Conversion Management Social Network Philadelphia 235

Occam's Razor

SEPTEMBER 19, 2011

If you want to learn more about controlled experiments, and see more examples and a case study, please jump to Chapter 7 and page number 205 in your copy of Web Analytics 2.0. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels.

.Net 119

.Net Campaign Analytics Channel 119

Up and Running

JUNE 20, 2011

Even though global IPO markets may now be showing a bit of an uptick, indicative of the trend of new company formations after the abysmal depths of 2007 to 2010, any entrepreneur who has been trying to raise capital for a new venture does not have to be told that money is tighter than ever and investors have taken risk aversion to new heights.

Business Plan 91

Business Plan Email Marketing Social Media 91

mashable.com

JULY 18, 2012

Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. On2 Technologies.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104