www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In What is Twitter hadn't gone to SXSW in 2007? This is a mistake.
Occam's Razor
AUGUST 22, 2011
" ~ Digital Careers: "How can I get a bigger salary? The Awesome Power of Visualization 2 -> Death and Taxes 2007. Search Engine Optimization (SEO) Metrics & Analytics. Digital Careers: "How can I get a bigger salary? Analytics Career: Job Titles, Salaries, Technical & Business Roles.
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Occam's Razor
SEPTEMBER 19, 2011
" If your HiPPO is smart, and in my experience many HiPPOs are smart and well-meaning, shewill ask you this: " Is that 2% ($0.05) sufficient to cover the salaries, pensions, health benefits of everyone we employ to do catalog marketing? " " Controlled experiments also allow us (Analysis Ninjas) to do some subversive work.
Occam's Razor
SEPTEMBER 30, 2008
So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Let's say I did lots of things to drive SEO from Nov 2007 to May 2008. Get the tribal knowledge, paste it in. Well clearly it worked, I wrote a lot less content yet my traffic increased very nicely (even better YOY).
ConversionXL
SEPTEMBER 24, 2012
This was in 2007. I had received my first salary, moved into a colonial house in Panama City Casco Viejo district next to the Pacific Ocean. But the salary hadn’t been transferred yet. I offered myself as an internet marketer (doing SEO, PPC and so on). Yet there are millions of people struggling with this issue.
ConversionXL
NOVEMBER 13, 2019
In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” ” Sebald developed tools: Bill Sebald, Greenlane Marketing: “We created some free tools that solved SEO problems. But I always let people know what my special powers were.
maplebutter.com
JANUARY 8, 2013
Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. When starting a new venture, esp one in concept phase should you be drawing a salary?
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