A Smart Bear: Startups and Marketing for Geeks

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Don't write a business plan

A Smart Bear: Startups and Marketing for Geeks

The very idea of "planning" is ridiculous: If you had written a business plan in 2007, what would your assumptions have been? Investors love "Web 2.0," MySpace is how to reach young people, the economy is growing without limit, and products with demonstrable ROIs will get healthy slices of corporate budgets.Of The term "Web 2.0"

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It’s a torturous chaos until it isn’t

A Smart Bear: Startups and Marketing for Geeks

Here they are in 2007 , justifiably proud of getting 138,000 sign-ups in 3 short years: Founder Mike McDerment showed us the update at Business of Software 2011 — it’s identical in shape, except they just passed 3,500,000 users. All of them simple, all of them usable by relatively non-technical people, all of them web-based.

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