Brandanew

JANUARY 24, 2017

Barack Obama’s 2008 campaign was marked by the “ Yes We Can ” slogan. It was attractive for customers who were now using the same equipment as professionals. Needless to say, the campaign was a huge success. Turning people into brands. Simple and optimistic slogans are in the very centre of any political campaign.

Campaign 100

Campaign Viral Advertising Social Media 100

Brandanew

AUGUST 22, 2016

Meera : In 2008 I started creating my own comics and blogging them. Upasna : Before the break I told you about Meera wearing two hats, being a cartoonist and a social media manager with a leading product company, Zoho. This was such a curious mix that I was deeply inclined to know how Meera began her journey. This is her speaking about it….

Operations 100

Operations Social Media Lead Generation Media 100

Brandanew

JULY 20, 2016

In 2008, I was in India working with one of the world’s largest consulting firms. I was working for a Hi-Tech client that was keenly following Nokia’s strategies (yes, there was a time). Steve Jobs had just launched the iPhone, and many analysts were dissing Apple for bringing a sub-par product to the market.

Detroit 100

Detroit Product Customer India 100

Brandanew

NOVEMBER 18, 2016

His team realized it before anyone else did, way back in 2008 when Twitter was just starting and even Facebook was just beginning to morph into the behemoth it is now. But the reason Obama’s campaign is discussed here is because he was the first major leader to use it effectively.

Campaign 100

Campaign Email Media Social Media 100

Brandanew

MARCH 11, 2016

His team realized it before anyone else did, way back in 2008 when Twitter was just starting and even Facebook was just beginning to morph into the behemoth it is now. But the reason Obama’s campaign is discussed here is because he was the first major leader to use it effectively.

Social Media 100

Social Media Campaign Media Viral 100

Brandanew

DECEMBER 2, 2015

After 2008, consumers didn’t necessarily want to be seen with flashy brand logos. Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. The future of remarkable brand storytelling in 2016 will be defined by this new normal.

Curation 100

Curation Mobile New York Advertising 100

Brandanew

AUGUST 14, 2016

It was in 2008 that my childhood friend introduced me to his then girl-friend. If you have a question that we answered or a spark that we ignited, we’d assume success! I am going to quickly introduce who we will meet today. Today’s guest is a branding super-girl. The story is this. We watched the Revolutionary road together.

Customer 150

Customer India Honduras Detroit 150