Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
First Click Free (2008). Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event. A third option, of course, is a hard paywall—denying all access to searchers or searchers and crawlers.
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