Trending Sources

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. PR is subtle. 

PR 87

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Customer acquisition. 2. 2009 was the year of mobile. Re-think Customer Acquisition, Brand Engagement. And it is. give up. Please.

Milestones to Startup Success

Startup Marketing Blog

While ROI lets you know if a user acquisition channel is sustainable, the key focus should be on exposing lots of the right people to your fantastic product experience.  It’s much easier to get passionate and creative about this than purely thinking about things from an ROI perspective. Neil Nov 30, 2009 8:02 pm Wow! Where’s the Love?

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? April 14, 2009 3:09 PM Eric Santos said. April 14, 2009 4:03 PM Dave McClure said. thats SNL Jan 1976: [link] April 15, 2009 2:00 AM Matt Prados said. Right.

The Startup Pyramid

Startup Marketing Blog

Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics. Lately I’ve been using a pyramid to represent the process I’m using. Startups require a solid foundation of product/market fit before progressing up the pyramid and scaling the business.

Great Entrepreneurs are PASSIONATE about Customers & Products, NOT.

500 Hats

Posted by: John | Tuesday, November 10, 2009 at 01:00 PM That article is bang on. The Internet Revolution, Act III. Part II! Facebook Ads Suck?

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Metrics on all aspects of the customer acquisition process to find out what can be improved. have multiples that are more like 5 x CAC.) Thanks!

Building Startup Sales Teams: Tips For Founders


total COCA (Cost of Customer Acquisition). First off, just to be clear, I’ve never been a sales person. I’ve never even. Don’t think VP of.

If I Told You I'd Have to Kill You: The Story Behind “The Secret.

Steve Blank

Martin , on March 23, 2009 at 5:10 pm Said: A beautiful example of consilience. They were all from somewhere in the intelligence community.

Lessons Learned: Achieving a failure

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, January 30, 2009 Achieving a failure We spend a lot of time planning. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. February 2, 2009 11:50 AM Juho Hamari said. February 5, 2009 5:43 PM Chris Lunt said. Focus on quality.

Business ecology and the four customer currencies

Startup Lessons Learned

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Towards a new entrepreneurship ▼ 2009 (88) ▼ December (4) Continuous deployment for mission-critical applica. Some companies definitely should.

Lean 22

Transitioning from Developer to Software Entrepreneur

Software By Rob

July 24th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

BCG, Bain, LEK – they’re all great), a few years at a start-up or a few years somewhere like Microsoft, Google, Amazon or Apple. 

NPV 32

Startup Metrics


Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Passion as a Competitive Advantage

Software By Rob

November 19th, 2009 | Micropreneurship , Software Development , Startups Building your startup? My roof is leaking. In five places. Go Fred!

Free Customer Development Help –

Startup Marketing Blog

Responses to “Free Customer Development Help – Carmen Hughes May 19, 2009 6:26 am hi Sean, ok, i’ve already shot this survey over to 2 of our clients—so far but will be sending to all. It includes the content of the survey I use to verify that a startup is ready for 12in6 to work with them. Thank you.

A Compilation of the Web's Best Advice for Entrepreneurs

Platforms and Networks

skip to main | skip to sidebar Platforms and Networks Thoughts about platforms, network effects and entrepreneurship Wednesday, November 25, 2009 A Compilation of the Webs Best Advice for Entrepreneurs Below, I link to blog posts and other online resources that offer advice for entrepreneurs. November 30, 2009 9:39 AM Marc Step said.

How to find early adopters

Market by Numbers

Services Marketing Help Downloads Contact Log In How to find early adopters By brantcooper , June 20, 2009 8:12 pm The toughest part about practicing customer development is getting started.  You already know that customers are not going to magically find you because you have a great product, work hard and are good looking.  How old are they? 

Crowdsourcing Your Product Name

Software By Rob

October 29th, 2009 | Micropreneurship , Software Development Building your startup? Product naming is hard. Things are good, thanks. He paid $.055

A Roadmap of Yahoo's Acquisition Targets

Fresh Inc.: The Staff Blog

Marissa Mayer made her first official acquisition last week with Stamped. Quora acquisition wouldn't be cheap, either.

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Where Are the Customers?

Keys to Unlocking Startup Growth

Startup Marketing Blog

These iterations can increase the allowable acquisition cost by more than 10X in only a few months.  At the completion of the iteration phase we can put all of our energy into building profitable customer acquisition channels.  « Market By Numbers - Brant Cooper May 5, 2009 5:57 pm [.] VCs don’t fund lifestyle businesses.

Expenses You Don't Think of When Starting a Business

Software By Rob

January 7th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

How To Wind Down Your Company – New Series | Ask The VC

Ask The VC

Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. Posted by: Taylor Norrish | Monday, September 21, 2009 at 10:30 PM Slide #3: I'd add "social loop." Posted by: Chris Cairns | Tuesday, May 26, 2009 at 11:01 AM The comments to this entry are closed. Part II! er, Dorsey.

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Getting B-52s through the Soviet Air Defense System » 20 Responses brantcooper , on March 26, 2009 at 3:52 pm Said: Great story, Steve.

To Pay Or Not To Pay To Acquire Users?

Startup Marketing Blog

But it often takes several months after “launching” to transition to aggressive scaling.  I like to start with free customer acquisition channels since they obviously offer the best opportunity to generate a positive ROI. Russell DSouza Apr 21, 2009 8:01 am Hi Sean, I just wanted some clarification on this article. Web 2.0

Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

February 10th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

SQL 11

Why A Link from TechCrunch Will Not Make You Rich | Software by Rob

Software By Rob

September 23rd, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

Have you worked in marketing / customer acquisition before? - Are you intuitive vs. process oriented? For me 3+ is usually a non starter.

One of the Most Time Consuming Startup Roadblocks

Software By Rob

July 14th, 2009 | Micropreneurship Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Please. Thanks!

The Story Behind the Secret History Part II. Getting B-52s through.

Steve Blank

Reply Calvin Chin , on April 3, 2009 at 4:21 pm Said: Great war stories, Steve. The Vietnam war was winding down. Then think some more.

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

March 25, 2009 9:16 AM Jesse Farmer said. Why, we just unified acquisition and engagement! March 25, 2009 9:19 AM Eric said.

Are Twitter and Facebook Killing Blogs?

Software By Rob

October 15th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.


Why “Luck” is a Terrible Marketing Plan for Your Startup.

Software By Rob

September 22nd, 2009 | Micropreneurship , Startups Building your startup? Oh, so very true. But that’s an entirely different blog post.

User Growth Vs Revenue (Why “Free Only” May Limit Growth)

Startup Marketing Blog

Responses to “User Growth Vs Revenue (Why “Free Only&# May Limit Growth)&# Bill Allred Apr 7, 2009 6:57 pm Sean, One more reason, related to #3, is that charging money ensures that you’re building the right product. Evan Apr 9, 2009 4:55 pm I have a curiosity question about #1. Great, this looks like a safe bet. 

Lean Startups aren't Cheap Startups

Steve Blank

What’s the customer acquisition cost? Reply links for 2009-11-02 « Blarney Fellow , on November 2, 2009 at 5:10 pm Said: [.]

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan


Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. negative customer acquisition cost! I’m going to be using that as an example for a long time! great opportunity for more visible networking. Great stuff!

Acquisition As An Exit Alternative | VentureArchetypes Blog: Seed.

Seed Stage Capital

Scarcity and synergy. In my view, the "scarcity" discussion may be hard for many startups-- particularly in the Internet space-- to argue effectively.


Relative Value v. Absolute Value

Thinking About Thinking

You make $90,000 in a world where everyone else makes $150,000. Grilled Chicken: $29, Fish and Chips: $15. Drive 10 minutes to save $5 on a $500 suit.