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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Customer acquisition. 2. 2009 was the year of mobile. Re-think Customer Acquisition, Brand Engagement. And it is. give up. Please.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. PR is subtle. 

PR 74

Milestones to Startup Success

Startup Marketing Blog

While ROI lets you know if a user acquisition channel is sustainable, the key focus should be on exposing lots of the right people to your fantastic product experience.  It’s much easier to get passionate and creative about this than purely thinking about things from an ROI perspective. Neil Nov 30, 2009 8:02 pm Wow! Where’s the Love?

Great Entrepreneurs are PASSIONATE about Customers & Products, NOT.

500 Hats

Posted by: John | Tuesday, November 10, 2009 at 01:00 PM That article is bang on. The Internet Revolution, Act III. Part II! Facebook Ads Suck?

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? April 14, 2009 3:09 PM Eric Santos said. April 14, 2009 4:03 PM Dave McClure said. thats SNL Jan 1976: [link] April 15, 2009 2:00 AM Matt Prados said. Right.

Startup Metrics


Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Founders Make the Best Startup Marketing Leaders

Startup Marketing Blog

After implementing critical tracking systems and an efficient customer acquisition process, they are now relentless about experimenting with channels until they find things that work. This is not something a CEO should abdicate to the marketer until they’ve demonstrated a relentless drive to uncover profitable customer acquisition channels.

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

BCG, Bain, LEK – they’re all great), a few years at a start-up or a few years somewhere like Microsoft, Google, Amazon or Apple. 

NPV 46

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Metrics on all aspects of the customer acquisition process to find out what can be improved. have multiples that are more like 5 x CAC.) Thanks!

Transitioning from Developer to Software Entrepreneur

Software By Rob

July 24th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

Building Startup Sales Teams: Tips For Founders


total COCA (Cost of Customer Acquisition). First off, just to be clear, I’ve never been a sales person. I’ve never even. Don’t think VP of.

Business ecology and the four customer currencies

Startup Lessons Learned

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Towards a new entrepreneurship ▼ 2009 (88) ▼ December (4) Continuous deployment for mission-critical applica. Some companies definitely should.

Lean 22

Lessons Learned: Achieving a failure

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, January 30, 2009 Achieving a failure We spend a lot of time planning. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. February 2, 2009 11:50 AM Juho Hamari said. February 5, 2009 5:43 PM Chris Lunt said. Focus on quality.

The Story Behind the Secret History Part II. Getting B-52s through.

Steve Blank

Reply Calvin Chin , on April 3, 2009 at 4:21 pm Said: Great war stories, Steve. The Vietnam war was winding down. Then think some more.

How to find early adopters

Market by Numbers

Services Marketing Help Downloads Contact Log In How to find early adopters By brantcooper , June 20, 2009 8:12 pm The toughest part about practicing customer development is getting started.  You already know that customers are not going to magically find you because you have a great product, work hard and are good looking.  How old are they? 

Passion as a Competitive Advantage

Software By Rob

November 19th, 2009 | Micropreneurship , Software Development , Startups Building your startup? My roof is leaking. In five places. Go Fred!

What Startups Can Learn From Sailors (Pt. I)

Seed Stage Capital

skip to main | skip to sidebar 16 December 2009 What Startups Can Learn From Sailors (Pt. I) I’m a simple guy. sailing against a current?

Free Customer Development Help –

Startup Marketing Blog

Responses to “Free Customer Development Help – Carmen Hughes May 19, 2009 6:26 am hi Sean, ok, i’ve already shot this survey over to 2 of our clients—so far but will be sending to all. It includes the content of the survey I use to verify that a startup is ready for 12in6 to work with them. Thank you.

Gordon Gekko 2.0: Flipping is GOOD. (aka Memo to Jason Fried.

500 Hats

FoWA London, Oct 2009) | Main | Glenn Kelman has some good reasons i might be wrong » Sunday, October 04, 2009 Gordon Gekko 2.0:

A Compilation of the Web's Best Advice for Entrepreneurs

Platforms and Networks

skip to main | skip to sidebar Platforms and Networks Thoughts about platforms, network effects and entrepreneurship Wednesday, November 25, 2009 A Compilation of the Webs Best Advice for Entrepreneurs Below, I link to blog posts and other online resources that offer advice for entrepreneurs. November 30, 2009 9:39 AM Marc Step said.

A Roadmap of Yahoo's Acquisition Targets

Fresh Inc.: The Staff Blog

Marissa Mayer made her first official acquisition last week with Stamped. Quora acquisition wouldn't be cheap, either.

Expenses You Don't Think of When Starting a Business

Software By Rob

January 7th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

Relative Value v. Absolute Value

Thinking About Thinking

You make $90,000 in a world where everyone else makes $150,000. Grilled Chicken: $29, Fish and Chips: $15. Drive 10 minutes to save $5 on a $500 suit.

Crowdsourcing Your Product Name

Software By Rob

October 29th, 2009 | Micropreneurship , Software Development Building your startup? Product naming is hard. Things are good, thanks. He paid $.055

To Pay Or Not To Pay To Acquire Users?

Startup Marketing Blog

But it often takes several months after “launching” to transition to aggressive scaling.  I like to start with free customer acquisition channels since they obviously offer the best opportunity to generate a positive ROI. Russell DSouza Apr 21, 2009 8:01 am Hi Sean, I just wanted some clarification on this article. Web 2.0

Viral 11

Keys to Unlocking Startup Growth

Startup Marketing Blog

These iterations can increase the allowable acquisition cost by more than 10X in only a few months.  At the completion of the iteration phase we can put all of our energy into building profitable customer acquisition channels.  « Market By Numbers - Brant Cooper May 5, 2009 5:57 pm [.] VCs don’t fund lifestyle businesses.

How Corporate Development Evaluates Startup Acquisition Price

Mark Birch

You may have heard today that Rockmelt , the social browser startup that launched in 2009, was bought today by Yahoo. Enter Yahoo.

Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). users in 2009. Virtual Currency.

CPA 11

Setting And Shaping A Strong Startup Culture

Seed Stage Capital

Over the past several years, Ive had meaningful interactions-- meetings, calls, etc.-- with perhaps 700-800 early stage startups. Opportunity lost.


Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

February 10th, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.

SQL 12

Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. Posted by: Taylor Norrish | Monday, September 21, 2009 at 10:30 PM Slide #3: I'd add "social loop." Posted by: Chris Cairns | Tuesday, May 26, 2009 at 11:01 AM The comments to this entry are closed. Part II! er, Dorsey.

If I Told You I'd Have to Kill You: The Story Behind “The Secret.

Steve Blank

Martin , on March 23, 2009 at 5:10 pm Said: A beautiful example of consilience. They were all from somewhere in the intelligence community.

One of the Most Time Consuming Startup Roadblocks

Software By Rob

July 14th, 2009 | Micropreneurship Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Please. Thanks!


Lean Startups aren't Cheap Startups

Steve Blank

What’s the customer acquisition cost? Reply links for 2009-11-02 « Blarney Fellow , on November 2, 2009 at 5:10 pm Said: [.]

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Where Are the Customers?

How To Wind Down Your Company – New Series | Ask The VC

Ask The VC

Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

Have you worked in marketing / customer acquisition before? - Are you intuitive vs. process oriented? For me 3+ is usually a non starter.

User Growth Vs Revenue (Why “Free Only” May Limit Growth)

Startup Marketing Blog

Responses to “User Growth Vs Revenue (Why “Free Only&# May Limit Growth)&# Bill Allred Apr 7, 2009 6:57 pm Sean, One more reason, related to #3, is that charging money ensures that you’re building the right product. Evan Apr 9, 2009 4:55 pm I have a curiosity question about #1. Great, this looks like a safe bet. 

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Getting B-52s through the Soviet Air Defense System » 20 Responses brantcooper , on March 26, 2009 at 3:52 pm Said: Great story, Steve.

Why A Link from TechCrunch Will Not Make You Rich | Software by Rob

Software By Rob

September 23rd, 2009 | Micropreneurship , Startups Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed.